<?php 
$attribute = pc_variable("attribute");
$name = pc_variable("name");
$value = pc_variable("value");
pc_pagelet("show-entity/attribute/text", array(
        "attribute" => $attribute,
        "name" => $name,
        "value" => $value
    )); ?>
<script type="text/javascript">
    CKEDITOR.replace( "entity.<?php pc_echo($name); ?>",
        {
            skin: "v2",
            width: "700px"
        });
</script>